2000-2005Budding exploration periodAt the beginning of the 21st century, the concept of domestic fitness has just emerged, and the public's awareness of fitness has gradually awakened, but the overall market size is small. With our keen market insight, we realized the huge potential contained in the field of fitness equipment and resolutely joined it. Due to the limited product variety, the organization focuses on providing customers with one-on-one professional purchasing advice .
2006-2012Growth and expansion periodWith the rapid development of domestic economy, people's living standards have improved significantly, their attention to health and fitness has continued to rise, and the market demand for fitness equipment has begun to grow rapidly. Seizing this opportunity, we actively expanded our product lines and introduced more types of aerobic fitness equipment. By holding various offline experience activities, more consumers can intuitively feel the charm of fitness equipment.
2013-2018Innovation breakthrough periodThe Internet wave has swept all walks of life, and the fitness equipment industry is no exception. In line with the trend of the times, the organization actively explores online sales channels, builds an official e-commerce platform, and cooperates with major e-commerce giants to broaden the sales scope. At the same time, increase investment in research and development, cooperate with professional sports research institutions, and launch intelligent fitness equipment with independent intellectual property right.
2019-2022Transformation and adjustment periodMarket competition is becoming increasingly fierce, and the problem of industry homogenization is gradually prominent. In order to enhance competitiveness, the organization carries out strategic transformation and internal adjustment. In terms of products, we pay more attention to quality improvement and personalized customization, and customize exclusive fitness equipment according to the needs of different customer groups. In terms of services.
2023-2025Intelligent multivariate periodAt present, intelligence and diversification have become the main theme of the development of fitness equipment industry. The organization continues to deepen its intelligent development strategy and builds full-scenario intelligent fitness solutions with the help of cutting-edge technologies such as the Internet of Things, big data, and artificial intelligence. Launch a supporting fitness APP to realize real-time synchronization of equipment and APP data.
1980-1990Set sailPrecor was founded in 1980 and launched its first product-a rowing machine-in 1981. In 1983, we changed our name to Precor, or Precision Corporation, and became recognized in the industry as a manufacturer of "thoughtful products".